Google also has lessons to go with Trends, which you can find from here. Google Trends is a great free tool to expand your keyword research for SEO. For example, you discover a keyword opportunity that seems great from searching with tools. And you want to compare the trends of each one, only to learn while one keyword would have higher search volume, but it has a declining trend curve vs. Investing early on a rising trend of a keyword is a great way to sustain growth on a website.
For ecommerce SEO , knowing trending products and categories within your industry earlier than the competition can boost your organic traffic and increase sales. By learning the features of your keywords, it helps the planning of content around it better. Remember, when searching keywords with Google Trends, that you use a time range that would make sense, or you might just fall into a fad by accident. Much like for keywords for websites and online stores, Google Trends is a great way to spot emerging ideas on YouTube.
Approaches to either include in your YouTube SEO strategy or to find the next video idea that has more potential to become viral. Especially keep an eye out for the related queries that have the Breakout written next to them as these topics are the ones that have come in prevalence in a short time. Also, look for seasonality of topics from your genre, as seasonality will drive a lot of traffic when a topic relevant to your videos and help to boost your initial view count higher.
Another tip would be to see from your YouTube Analytics which regions are the best-performing ones for you, and through the use of Google Trends to confirm how your video ideas match these regions search patterns. Remember to search with the grouped keywords as topics tend to work better for YouTube videos rather than strictly one search term. Knowing when to publish different campaigns around your products for Google Shopping Ads , can save you a lot of headaches and even save money.
Comparing ad results with trends data can indicate if a trend has shifted out from your favor and if you need to start to think differently about your ads. Learn about Google Ads. So can Google Trends predict stock prices? No, unfortunately, the tool itself does not predict the future or work even in real-time.
Nor can it see trends for stock tickers. That said, I am quite proud of how the new Google Insights for Search provides the annotated data right in the trends you search for and how at the end of each report there is a "what's changed" report! I love it. I think in the days when we did not have easy access to a population we stressed, tortured, "statisticified", bothered people on the phone to tell us what they thought of 90 commercials.
I can't imagine that that tortured methodology no matter how sanitized by non-randomness could possibly still hold an advantage, at some point it is just a numbers thing: vs 1. Of course one could apply some wonderful traditional methodologies to the YouTube data if they wanted, segment by Geo and extract other data anonymous of the raters can ensure and minor bias is excluded from the data.
We totally agree on compete. Almost spooky! Kris: I wish I could truly tell you how much that last line in your comment means to me. This is a tough game, tough to play, tough to keep it up and there are a more hurdles than might be optimal.
So the notion of helping someone escape reality for 20 mis is a absolute thrill to me! Weekee: The y axis is Daily Unique Visitors and the x axis is time. Was that your question? If your question was about size of website, then for small sites it is really hard to separate the signal from the noise and the tool will only report data where it has a decent signal. Did you try them?
Do you think they don't worth attention from Competitive Intelligence Analysis point of view? Thank you for your post. I first find about your work through my boss and a Spanish colleague Gemma and I enjoy reading your blog because it sparks a lot of ideas in this newbie to web analytics.
I will definitely check out Google Trends. I tried copying the code of Google Analytics into my WordPress blog but there appears to be some issue with the code. Any ideas? I am linking to your post from our blog today, and I loved your thoughts on knowing your environment before analyzing competitive analysis.
I liked it so much that I am quoting it in my post today, in doing so I noticed a typo in the sentence about football, it says pay instead of play. I am fixing it in my quote and thought you might want to update it in the post as well.
Thank you so much for your blog that was written so eloquently. It's easy to understand for newbies like me. It will really help the three websites I'm trying to optimize right now.
I just tried google trends of website, and putted some website to check their trends and traffic, but could not get any results. I love your post and have recently got your book via amazon. It's a must read book for everyone who has fair knowledge on website. I also read this posting of yours on Google Trends for competitive intellegence.
I often use this tool to know the search violume index of a particular keyword and accortdignly I optimize my adwords campapigns. How far do you think this tool helps us customize Google Ad especially in targeting geo-locations? Pls reply! Suresh, Thats a really good point about Google not including their own information but including Yahoo!
I'd be interested in hearing more on this topic. Dennis: My perspective on Quantcast is the same as in the past. Unsure of the real value in terms of others out there. When I have used the site the signal is not very strong from the noise.
On paper they are certainly on the right path, I am positive in time they'll get there. Grace: Thanks for the kind words! In terms of book signing, I don't have anything planned at this time. I have done signings at the various events that I speak at, perhaps one of these days our paths will cross.
Tim: I think clicktale is interesting. For medium to large sized companies it faces the same problems that I touched on on this post about Coradiant and Tealeaf.
But they are headed in the right direction. They now provide the scroll heat map report which is helpful. They are also working on segmentation which is also very nice. Their success will mostly be measured by their ability to 1 not make the mistakes of their predecessors 2 provide something that is actually actionable not just "look mom I can watch a random session"!
They are a young company and I want to emphasize that from the looks of it they are heading in the right direction!! The summary is that the data is not included because of a number of reasons including conflict of interest and it would mean google providing in some way data that could be construed as statements indicating how performance is going which could be used for trading stock or other such non-delightful activities.
It might not be a easy think to internalize but regulations are regulations. It is important to realize that there are always alternatives if you want data for the sites you mentioned, just use Compete or HitWise or in this case since they are all huge websites: comScore or Neilsen or Alexa or literally any of the x number of sources of competitive intelligence on the web! Munaz: I apologize but I am not sure I understand your question. But let me try to guess….. There is certainly geo specific data in Google Trends for Websites that you can use.
But if you are down to a keyword level then I am really fond of the new Google Insights for Search, it is fantastic on that level. Additionally if you have not use the keywords tool in Adwords it is new and improved recently and has a million times more data now then even a few months ago, check it out as well. Avinash, your enthusiasm is infectious! I'm a recent convert to Web Analytics, and nothing pleases me more than reading your blog which is a informative and thought-provoking and b so infectious it's contagious : I've started working with an incredible development project in South Africa and I love that the skills I'm learning ultimately get to make a difference where I work and also in the world.
Jaume: The bottom part of the report is for the last 30 days. This includes Also Visited, Also Searched etc. You can change the time frame for the main traffic trend and view multiple years, but rest of the data is the last 30 days. Thanks so much for all this excellent info. My bazillion-dollar clients are going to be too cheap to pay for Hitwise though I'm still going to recommend it to them , so free sources are all I've got.
I am just starting to dive into analytics myself. Your article was very insightful and gave me a lot to think about. Thanks, I will check back for updates! Avinash, I listened to your Webcast today via Automotive News. Very enlightening, thank your for your insight. I'd love to speak to you further or via email. I have one question, I run a small digital agency in Michigan and it seems the Google Web Trends data does not show most of my accounts, a few big ones, but other than compete, which sometimes I find accurate, but other times it does not match up with my G Analytics.
Do you have any suggestions? Great post Kaushik. I was just browsing through the Trends and Sitemeter data for one of the websites my company owns. The geographical split is so much in dissonance. Sitemeter the premium account which tracks more than just the last visits shows a majorly Indian traffic while Trends demonstrates a similar bias for US traffic. Hi avinash.. Nazlah: On the top right of the trends for websites home page you will clearly see this:. It will show you what the numbers are, as in the screenshots used in this post which clearly shows the graph is for "k", thousands of daily unique visitors.
Good post but you are missing out Google insights for search.. Thank you. I have a question. My website have lots of domaion. If I use google trends to analysis my website, and I input "xiangrikui.
Thanks your time. Great stuff! Thanks for the lessons. To answer your question about why WebTrends visitors don't have any overlap with those that visit waa. It's pretty clear if you visit the waa site. The Webtrends logo link is posted virtually out of sight bottom left with bad color contrast compared to Ominture and Coremetrics, which are both featured prominently on the top line of organization sponsors.
Would suggest better placement and appropriate graphical presentation. Acho que o Marketing digital no nosso pais precisa evoluir muito. Loving your book! What about if you are outside the US? Fireclick is inscrutable, Coremetrics have been acquired by IBM and are no longer free.
Even though we are sharing our data with Google both Trends and the benchmarking feature was withdrawn and since we have gotten nothing in return for access to and use of our data. Any feedback would be most helpful. The only limitation I think of google trends is that local searches do not have enough search volume. Example: if I want to know if people are looking for more "car repair" or "car maintenance" … but when I add the name of the city up front, it is often not possible, and we should consider that many terms are regional.
So what is so hot about it? So I just have to mention it on this blog. Competitive intelligence is now for everybody. Avinash Kaushik, webanalytics expert and author of the book Webanalytics an hour a day, is explaining competitive intelligence on his analytics weblog. This week he is explaining the use of Google Ad Planner to get information about your competitors audience. You get demographics and psychographics about their website visitors and you can easily compare it with your own.
Dus ik heb weer inspiratie voor een reeks van drie nieuwe posts op dit blog! Hier volgt een vertaalde samenvatting van het eerste artikel voor het geheel: bekijk hier het originele artikel […]. This means you can compare how you're doing against your competitors, which is always fun.
Unfortunately, you have to get a certain amount of clickthroughs to register on the graphs, which might not make it very useful for lower-traffic sites, such as many industrial companies. However, a really good, in-depth introduction to Google Trends for Websites appeared on the Occam's Razor blog recently, and it gives you a good flavour of what this tool can do.
Have a read. Por ejemplo, si buscamos apple. Use it for some fun! Final thoughts We all know that great, relevant and popular content is key to a digital strategy and SEO success. Happy Trend-ing. Enjoy this article? Subscribe for weekly insights. You may also like. Contact us. Have you just learned something new? Then join the 80, people who read our expert articles every month. This field is for validation purposes and should be left unchanged.
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It is mandatory to procure user consent prior to running these cookies on your website. The purpose of the cookie is to keep track of sessions. How can you capitalize on traffic during those periods? You can also use this strategy if you find that the views on popular evergreen videos are declining too. You can also use Google Trends to help you determine the best time to create Google Shopping ads. Between February and June, there are high volumes of searches for white dresses in Google Shopping.
Despite a small dip in August, the next two months, September and October, see a rise in Google Shopping searches. This opened us up to creating different promotions throughout the year for different countries. And it was all because of the data within Google Trends. It helps you find regional differences in phrase preference, as well as keywords that are just starting to become popular. Then we test the popularity of different related phrases all at the same time to see how they compare think soda vs.
After putting in a single keyword, you can add up to four more for comparison. These results go back to and give you a variety of detail into yours and your competitors interest over time as well as LSI [latent semantic index: method search engines use to compare the relationship of specific keyword groups] keyphrases to work with.
From helping you plan ahead of seasonal trends to finding a rapidly growing niche, Google Trends can give you insights that will make your business a success. This is your time to dominate, go get it! Searching for the best website builder for your small business? Here are 9 great, user-friendly options to get you star…. Oberlo dropshipping is the most popular dropshipping method today. With hundreds of positive reviews, tens of thousands….
Oberlo uses cookies to provide necessary site functionality and improve your experience. By using our website, you agree to our privacy policy. Skip to article content Post contents. Using Google Trends to Find Niches 2. Using Google Trends for Keyword Research 4. Using Google Trends for Content Freshness 6.
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